Shoshana Weinberg is a hospitality and wellness consultant whose work explores the relationship between place, ritual, sensory design and operations. Over three decades in hospitality, she has worked across hotel openings, spa development, treatment, training and guest experience, including international projects with Four Seasons and Orient-Express Hotels. Drawing on years of work across different cultures, alongside her practice in herbal medicine and Ayurveda, she considers how landscape, plants, bathing, food, movement and everyday ritual shape our experience of place. Today she advises hospitality projects on wellness concepts, design and programming, with particular attention to how an idea moves from concept into daily operations and how wellbeing can extend beyond the walls of the spa.